What was your favorite Superbowl commercial in 2009? I think Bridgestone owned the advertising space! My top ads for 2009 are:
- Bridgestone – “Jump Around” and “Squirrel” and “Mr. Potato“
- Cocacola – “Picnic“
- Doritos – “Crystal ball” and “Power of the Crunch“
I really liked Cars.com Ad: “David Abernathy.” The story didn’t particularly fit for a cars ad, but they made it work.
Something I noticed this year, as a common theme was violence. A little violence for the sake of laughter can work. It did for me, specially on the Doritos and Pedigree Ads. I wonder if market research departments around the nation discovered that violence and stupidity work. It works for TV show Jackass, America’s Funniest Videos, and hundreds of video games. There is a mysterious relationship between humanity and violence.
The E-trade babies and Career Builder ads continue to crack me up!
Godaddy wins the most crappy TV spot. I wonder how many people actually went online to “watch the rest…” I would reevaluate strategy…urgently.
Needless to say it was a great game, packed with tons of energy and enthusiasm!